The Top 5 Metrics for Measuring Content Performance

When it comes to published material, content marketers understand the importance of metrics. It helps you identify your best content, develop a strategy for future material, and most importantly, determine whether your content is resonating with your target audience. Whether you're new to writing or marketing or have been doing it for a while, it's never a bad idea to go over the fundamentals again. Let's take a look at the top five metrics for monitoring the performance of your content.

Traffic

One of the most crucial measures for every piece of content is traffic. An increase in traffic is a clear indicator of success. Traffic allows you to determine whether or not your SEO and content strategy is effective. With thorough research and the right technique, you will gradually witness an improvement in your traffic levels. Free tools such as Google Analytics and SEM Rush help you measure and analyze traffic on your page.

Search engine results page ranking

SEO can help your article rank on the first few pages of Google or any other search engine if done appropriately. For this, you will need to experiment with whatever works best for your company. Keywords, distinctive titles, appropriate tags, internal linking, meta content, and so on are all techniques to improve your search results page ranking.

Engagement and social shares

When your content is valuable to your customers, they are more likely to engage or share it with their friends. This demonstrates the importance of social shares as a metric and a significant tool for raising awareness. Make sure your social share icons are visible throughout your blog so that visitors may be able to easily share your content with their friends.

Time on page

Your average 'time on page' tells you a lot about whether or not your content is effective. People will spend more time reading your material if it is valuable. Furthermore, this statistic may help you in overcoming technical difficulties. This means that if your page is difficult to load, it gets slower and consequently loses a potential customer's attention.

Customer base expansion

People are reading your blog and visiting your page on a regular basis? Great. Is it, however, sufficient? Your customer base expansion is one metric that ultimately determines whether or not your content is effective for you. If you have repeat customers and customers drawn by social media clicks and click-to-actions, this is a clear indicator of the performance of your content.